The most awarded Latin American agency in Pentawards.
Pierini finds a specific solution for each project and our designs respond
to precise strategic objectives, where aesthetics are considered only a tool.
Adrian Pierini has an extensive
trajectory comprised of over 400
projects for the most important
companies in the world.
A graphic designer graduated with honors from the University of Buenos Aires, he taught Design II at the latter institution and the “Brand Image and Design” and “Packaging Design” subjects from the Advertising Mayor at the University of Palermo. Adrián Pierini has worked in Argentina, The United States and Mexico for some of the most prestigious design studios available and also given conferences and seminars on Brand Strategy and Packaging at Latin America’s main companies and institutions. His numerous articles, which focus on the challenges of design, can be found in the media from Mexico, Russia, The United States and Spain, among other countries. He is also the author of the book Designers Go! about applied methodology. In 2007, he created his Design Agency, Pierini Partners, supervising and directing his team in the creation of diverse projects.
GENERATING AN IDEAL MEETING PLACE FOR DEBATE
Adrián Pierini has carried out numerous activities at important companies and institutions throughout Latin America, where participants have had a chance to appreciate not only his great abilities as an educator but also his deep passion the profession. His workshops and dissertations are a perfect mix of conceptual thinking, interaction and a certain informality that create an ideal atmosphere for the exchange of knowledge.→ REQUEST FURTHER INFORMATION
“Adrián Pierini’s work is spotless. He is characterized by a deep understanding of the brief and the underlying needs of the client and is capable of bringing simplicity and richness to the process of translating them into actionable design concepts. He is very solid when it comes to turning them into a pack…”ALEJANDRO HELOU / BD DIRECTOR
"Adrián has put a great deal of energy and enthusiasm into our project. His dedication was visible in his thoughtful presentations and the quality of his design ideas and executions. Last but not least, Adrian has always delighted us with creative solutions that surpassed our expectations."ANDRE FELIPPA / BRAND DIRECTOR
“I have very seldom had the opportunity to work with such an open, agreeable and capable person. It was a real pleasure and I hope we can continue to work together in the future.”EMILIO CARBONE / BRAND MANAGER
“I have been working with Adrián Pierini for three years in regional and global projects. I would highlight his capacity for interpreting different briefs and translating them into multiple creative solutions, which have resulted in great commercial success. His packaging design proposals stood out in comparison to those of prestigious European and Latin American studios who participated in our pitch process, both creatively and conceptually.”HERNAN DE MAJO / BRAND MANAGER
“I am happier every day with the work we did for Bock and Stout. We keep receiving praises and a lot of it has to do with you!MIGUEL GEORGALOS / MERCHANDISING DIRECTOR
“At CBN, It’s been over two years since we`ve worked with Pierini & Partners and we have done so on different projects, achieving substantial improvement and updating the packaging of many of our brands.
If there is something that characterizes Pierini & Partners is an understanding of our needs, as well as their total dedication. The design line perfectly combines the present with the rich heritage of the beer category, particularly that of our brands.” HRVOJE ETEROVIC MARKETING MANAGER
“Besides and extensive curriculum, Adrián Pierini is a designer very dedicated to his work and teaching activity, which have motivated him to share his experiences with various universities in Latin America. During an intensive workshop that took place the 21 and 22 of July this year, Adrián showcased a series of examples and business cases related to the world of branding and packaging. He shared his daily experiences and success and mistakes stories with participants, generating a very propitious exchange within the Design field.”MTRO. JORGE ITURBE BERMEJO / DIRECTOR
“Thanks again to the entire team for your hard work and passion in designing such exceptional packaging artwork!”NEIL TRINIDAD / REGIONAL BRAND MANAGER
“We have worked with the Pierini team since 2008 and our mutual contribution has grown to include some of the most strategic design projects for Beck`s and for the Anheuser-Busch InBev Corporation. Pierini has stood out for his agility and quick response capacity, and above all, his creativity. Pierini’s design solutions are world class.”JORGE INDA MEZA / GLOBAL MARKETING MANAGER
“We have worked with Pierini & Partners for a long time on the design of new labels for various products within our portfolio. We trust them for their ability to understand our needs, their great creativity and capacity to adapt to different markets, while providing us with excellent service.”DANIEL EDUARDO VICENTE / MARKETING DIRECTO
“Always a pleasure, as usual, to work with such a dedicated professional as Adrián, who has the best attitude, is always available and possesses great design and creative skills.
I truly value the passion and love for his work reflected on each one of the creations that we offer to our consumers.”MARÍA ALEJANDRA PORCIÚNCULA / MARKETING MANAGER
“At Brahma, the leading brand in Paraguay, we have been working with Pierini & Partners for over five years now. During this time, we have tackled various projects for updating our packaging and improving the visual image of the brands with excellent results. As Brand Manager, I choose to work with the agency over and over due to the excellence of their design, and most of all, to the amazing relationship we have created. This bond has allowed us to improve our processes and enabled us to develop projects that actually seemed impossible on brief. I believe time is a critical factor in the dynamic world of mass consumer products and our mutual trust has enabled us to take the necessary risks in order to produce out of the box designs.”UGARTE ZAVALA, ALBERTO DELFIN / BRAHMA BRAND MANAGER
“Adrián is a great professional, not only because of his passion for design, but also his dedication and commitment. He always has great disposition and enthusiasm, two fundamental virtues to establish good chemistry at work.”FRANCISCO PAGES DE ARTEAGA / PREMIUM BRANDS MARKETINGDIRECTOR
“The experience of having worked with Pierini & Partners was an excellent one, not only for the quality of their package design ideas but also because of the integrated consulting service he offered us right from the conception of the proposal to the implementation phase. The best part of it is to have been able to partner with, rather that work with another provider.”EDUARDO DEL PINO / MARKETING HEAD
“Working with Pierini is always a pleasure! Adrián and his team easily understand our needs and deliver spectacular results quicker than any other agency that I have worked with in my career. We are always satisfied because his designs always manage to outperform the metrics we had pre established, and this is achieved by working in an agile and flexible manner.”DIGITAL MARKETING VICE PRESIDENT
“During the last years, we have worked with Pierini & Partners on many of our beer brands from different countries, with very satisfactory results.”FERNANDO MUR / COMERCIAL DIRECTOR BU ANDINA
“Pierini & Partners is an agency where you will find excellent design, a high level of commitment to projects, team oriented dynamics and a great group of human beings.”BENJAMIN MOUNTFORD / MARKETING
“Working with Pierini & Partners is very easy; they have a quick grasp of the client’s needs and adapt very well to change. The result is always outstanding.”EUGENIO RAFFO / MARKETING DIRECTOR
“The agency is an essential partner for us. Adrián and his group have always been true team players from day one. Ever since, we have worked hand in hand to achieve excellent results together.”MARIANO RAMALLO / BRAND MANAGER TODDY
“Adrian’s agency stands out for the creativity they infuse their designs with and the professionalism of his team.”ING. FERNANDO MURO DE NADAL / BRAND MANAGER
“It is a pleasure for me to work with Pierini & Partners, not only due to the mutual trust we have established through the years but also because they have always offered me great quality and service, mixed with an extra touch of originality and impact that you won’t find every day.”JIMENA ARIAS / MARKETING PRODUCT MANAGER
“Working with Adrián Pierini and his team is a unique experience. Finding commitment, responsiveness, quality and common sense is a great challenge for those of us who work in the marketing field. Pierini & Partners has offered us aesthetically innovative solutions that sell, all within time and budget. It is the best design agency I’ve worked with.”GONZALO NOYA / MARKETING MANAGER
“I worked with Pierini in 2012 and it was very gratifying to have them as providers, because they are in fact way more than that. They deliver solutions within time and budget.”Carolina Schvimer / Marketing- Quilmes
“Excellent work and you can always count on them.”RICARDO PASSEROTTI / UNILEVER / DEOS / MARKET DEVELOPMENT
“Pierini’s services are excellent, very timely and professional, and all done with a great disposition.”ROCÍO RODRÍGUEZ VEIGA / BRAND DEVELOPMENT ASSISTANT
“I love working with Adrián Pierini due to his flexibility, creativity and details. He is able to embody exactly what is required on the brief and he also takes feedback very positively. He makes sure his clients end up very satisfied.”PIERINA VASQUEZ / INNOVATION MANAGER
“We’ve already worked with Adrian for three years and he has proven his professionalism time and again. We believe his flexibility and great disposition, as well as great passion for his job, are what drives his success.”AGUSTINA SPINI / BRAND MANAGER
“The best part about working with Pierini is his ability to quickly grasp the essence of the brief… sometimes it is hard having to choose between so many good options!”GISELA MONTAGNOLI /MARKETING FOR PREMIUM WINES
“Working with Adrián Pierini’s studio was very gratifying. They are very professional and true to their word. They are always able to solve contingencies on the spot and are reliable at all times. They always respond to calls and are there when you need them. The result is reflected on their designs. I congratulate Adrián and his team for showing a level of excellence and effectiveness rarely found.”SILVIA VIGO / COMMERCIAL MANAGER PAPER DIVISION / MARKETING DEPARTMENT
“Bolivia is but a small grain of sand compared to all the countries and businesses you were able to conquer around the world! (and not an easy one by the way). I hope our paths will cross again soon. When I come across your name or picture, I always feel proud of having worked with you! , big hugs.HRVOJE ETEROVIC /GENERAL MANAGER
“We are very happy with your work and your team. Your commitment and dedication is reflected on each one of your designs and we were able to coincide with one another on many issues, making the decisions more fluid and effective.”LUIS PABLO GRANIERQUIER / PRODUCTION MANAGER
Este artículo posiblemente sea malo… o quizá sea bueno, ahora bien…Download
Los diseñadores son el aliado ideal sin embargo en ocasiones son ignorados ...Download
Visiones equívocas sobre el branding para masivosDownload
Redefinición estética y estratégica del sector pinturero ...Download
Una guía práctica para aquellos que han decidido vivir del diseño…Download
Importantes aspectos estratégicos vinculados a la profesión...Download
La nueva tendencia proyectual corporativaDownload
De cómo marketing y estética se fusionan para fomentar el consumoDownload
¿Cuál es el sentido de las ediciones limitadas? ¿Resultan realmente efectivas?Download
El packaging capaz de emitir mensajes segregadores, fríos y contradictorios...Download
Un análisis sobre el poder emocional de packaging y su influencia...Download
Aquellos productos que han pasado a ser insignia de un país o región...Download
Los recursos gráficos más utilizados en búsqueda de fidelización...Download
¿Qué hizo que se convierta en diseñador? ...Download
Evolución y Tendencia comunicacional de los Antitranspirantes...Download
Los aspectos más complejos de una etiqueta de cerveza: la iconografíaDownload
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Las urgencias del mundo corporativo condicionan las soluciones creativas de las agenciasDownload
Como afecta a los universitarios a la hora de buscar trabajo...Download
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Sus orígenes, su trabajo y la proyección futura de su agencia...Download
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Nociones básicas del universo marcario y la realidad de su uso...Download
CORPORATE SOCIAL RESPONSIBILITY DA! EVENT
Da! is Adrián Perini’s dream come true for social responsibility, an initiative that has been taken up by many other designers and advertisers committed to making the world a better place. This nonprofit workshop uses its revenues to build classrooms, provide equipment for hospitals and assist people in need throughout Latin America. If you want to make this event happen in your country, city or institution please do not hesitate to contact us.→ REQUEST FURTHER INFORMATION
A SUCCESSFUL BRAND IS THE RESULT OF A RATIONAL VISION
At Pierini, our main focus is to provide strategic solutions that build and improve our clients’ brands.
An strategic design is founded on
analysis of identity of each
brand and its market value.
Methodology founded on
rationality, not only provides a
brand with a strong identity
but also with effectiveness.
An accurate knowledge of our
client is essential.
Packaging and Branding: We are committed to emphasize design as a powerful selling tool. We plan our design strategy based on the analysis of brand identity and its value in the market. We believe it is fundamental to thoroughly get know the client with a 360º approach based on various disciplines. This comprehensive evaluation of the brand makes for the high level of credibility that characterizes of our company.
Work philosophy: Pierini offers logical, rational and effective solutions to its clients. Our creative teams generate an identification process according to the positioning of each brand and their relationship to the competition that is later laid out on the visual presentation and the packaging design. This rational approach enables us to construct a solid brand identity.
Our methodology is composed of four distinctive stages. We begin with a feasibility analysis where we look for the best approaches. Next, we move on to the project phase where we translate our expertise from years of practice into original proposals that target the specific needs identified at research. During the implementation phase,
we control the effectiveness of the design by evaluating its performance, fine tuning when necessary. Lastly, after the commercialization of the product, we make an assessment of the results that allows us to work hand in hand with the client to make adjustments that ensure ideal results in the shortest possible time.
Right from the beginning, PIERINI main focus has been to work efficiently and creatively in order to satisfy the client. Guided by a very clear methodology, our dynamic is team oriented and we have a strong belief in ethics and moral principles. Our staff is comprised of professionals that cover a wide range of strategic and conceptual areas, that combined Adrián Perini’s expertise, are a formula for success.
The reason why companies choose Pierini: We act as a strategic partner to our clients. We look to educate and communicate the inherent risks and benefits of the projects in a frank and sensitive manner throughout the design process. We strive to build long term relationships based on trust and commitment while providing world class creativity. Adrián Pierini is highly experienced in developing branding and packaging projects around the world.
His extensive knowledge has enabled him to build an advantageous methodology and a solid structure in order to effectively tackle diverse design challenges internationally. Mexico, Colombia, Spain, Turkey, Bulgaria and many other countries know that they can turn to the agency when they need to minimize costs and improve the effectiveness and creativity of their packaging.
ADRIÁN PIERINI IS AN
THE BRANDING AND
Pierini is considered one
of the most prestigious design agencies
in Latin America due to the very
high quality of its projects,
regardless of the area.
LATIN AMERICA AWARDS AGENCY THE WORLD
Our services cover the whole spectrum of communication and we provide integral solutions. Whatever the challenge, you can count on us to get the job done.
We design for the future—in ways that make sense right now.
We’re strategic experts and creative explorers to solving.
We design for the future—in
ways that make sense right
now. We’re strategic experts
and creative explorers
committed to solving complex
challenges. With smart tools
and global resources, we
examine the implications of
every brand choice.
Through various radio and television reports, as well as many conferences
and articles, Pierini generates awareness around the importance of
strategic design within the business world
Pierini is a synonym of innovation in strategic design.
Their continuous launches are well received by the corporate and academic world.
El estudio de branding y packaging estratégico multipremiado por Pentawards rediseñó la variedad dulce de Dadá.Read More
La cerveza lider en República Dominicana presentó su nuevo packaging realizado por el reconocido estudio de branding y packaging estratégico Pierini Partners.Read More
With the active participation of Adrián Pierini, its director, the studio has won 7 awards until now for its original creations.Read More
The recognized Argentinian studio Pierini designed a Limited Edition of 3 cans for the traditional leader brand, on the occasion of Nestlé’s 150 years anniversary.Read More
Pierini has been the author of the new packs that surprise and attract by its simplicity, strength and seduce by its details.Read More
Fun, friends, party, night, are some of the concepts that has encompassed Frizzé. Today the brand reinforces that proposal with the launch of ULTRA BLUE.Read More
Under the CID (International Congress of Design), Adrian Pierini travel to Bolivia on 26, 27 and 28 April 2012. There, he will give a lecture entitled "Strategic Design.Read More
The limited edition bottle Quilmes Cristal launched late last year received a Gold award in the A 'Design Award & Competition, one of the design competitionsRead More
Popcorn and cheese are the answer to a category that is demanding, day after day, more and better innovation, which is why, and to live up to this phenomenon.Read More
The packaging Argentine study led by Adrian Pierini surprises on the shelves with his design for the new line of soaps microparticles Rexona.Read More
The leading strategic branding and packaging studio accomplished in this new limited edition, to transmit the whole spirit of the risks that exist in the automotive competition worldRead More
A few days ago we met the winners of the Pentawards 2015 awards, the most important packaging competition in the world.Read More
The brand responsible for making the most delicious cookies of the market surprises once again.Read More
Pierini, demonstrates once again its design versatility when creating a new piece for the most important event of electronic music of Paraguay.Read More
Delizia, Bolivia's leading ice cream company, with 25 years in the market, has launched its new image.Read More
In a category that is growing day by day, where products of high nobility emerge, 1825 Vodka is one of them.Read More
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