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The most awared latinoamerica agency for Pentawards.

Works

Pierini finds a specific solution for each project and our designs respond
to precise strategic objectives, where aesthetics are considered only a tool.

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About

A COMBINATION
OF STRATEGY,
AESTHETICS AND
KNOWLEDGE

Adrian Pierini has an extensive
trajectory comprised of over 400
projects for the most important
companies in the world.

ADRIÁN PIERINI

Founder & Creative Director

A graphic designer graduated with honors from the University of Buenos Aires, he taught Design II at the latter institution and the “Brand Image and Design” and “Packaging Design” subjects from the Advertising Mayor at the University of Palermo. Adrián Pierini has worked in Argentina, The United States and Mexico for some of the most prestigious design studios available and also given conferences and seminars on Brand Strategy and Packaging at Latin America’s main companies and institutions. His numerous articles, which focus on the challenges of design, can be found in the media from Mexico, Russia, The United States and Spain, among other countries. He is also the author of the book Designers Go! about applied methodology. In 2007, he created his Design Agency, Pierini Partners, supervising and directing his team in the creation of diverse projects.

GENERATING AN IDEAL MEETING PLACE FOR DEBATE

WORKSHOPS

AN IDEAL MEETING PLACE FOR DEBATE

Adrián Pierini has carried out numerous activities at important companies and institutions throughout Latin America, where participants have had a chance to appreciate not only his great abilities as an educator but also his deep passion the profession. His workshops and dissertations are a perfect mix of conceptual thinking, interaction and a certain informality that create an ideal atmosphere for the exchange of knowledge.

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Reviews

PEDAGOGICAL ARTICLES

10 reglas para juzgar diseños

Este artículo posiblemente sea malo… o quizá sea bueno, ahora bien…

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Al marketing le falta un tornillo

Los diseñadores son el aliado ideal sin embargo en ocasiones son ignorados ...

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Contracaras marcarias

Visiones equívocas sobre el branding para masivos

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Dándole una mano a la pintura

Redefinición estética y estratégica del sector pinturero ...

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DESIGNERS GO! - Capítulo 1

Una guía práctica para aquellos que han decidido vivir del diseño…

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DESIGNERS GO! - Capítulo 2

Importantes aspectos estratégicos vinculados a la profesión...

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Diseño for export

La nueva tendencia proyectual corporativa

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El diseño en época de crisis

De cómo marketing y estética se fusionan para fomentar el consumo

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El marketing rupturista

¿Cuál es el sentido de las ediciones limitadas? ¿Resultan realmente efectivas?

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Cuando un packaging discrimina

El packaging capaz de emitir mensajes segregadores, fríos y contradictorios...

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Exhibidor de personalidad

Un análisis sobre el poder emocional de packaging y su influencia...

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El fenómeno del packaging país

Aquellos productos que han pasado a ser insignia de un país o región...

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Packaging y mundial de fútbol

Los recursos gráficos más utilizados en búsqueda de fidelización...

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Entrevista de A’ Design Award

¿Qué hizo que se convierta en diseñador? ...

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Evolución de los Antitranspirantes

Evolución y Tendencia comunicacional de los Antitranspirantes...

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Iconografía cervecera

Los aspectos más complejos de una etiqueta de cerveza: la iconografía

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La inseguridad y el packaging

Un profundo análisis sobre el consumidor del nuevo siglo

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La teoría de los 3 disparos

Las urgencias del mundo corporativo condicionan las soluciones creativas de las agencias

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Los diseñadores “golondrina”

Como afecta a los universitarios a la hora de buscar trabajo...

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Mi primera vez como profesional

En mis primeras reuniones con clientes imperaba la formalidad, bueno a veces...

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Productos son amores

Hoy las tendencias de consumo van evolucionando...

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Conociendo a Adrián Pierini

Sus orígenes, su trabajo y la proyección futura de su agencia...

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El vínculo entre el diseñador y el impresor

Partiendo de bases comunes llegando a especializaciones diferentes...

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Visión esencial de marca

Nociones básicas del universo marcario y la realidad de su uso...

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CORPORATE SOCIAL RESPONSIBILITY DA! EVENT

DA! EVENT

CORPORATE SOCIAL RESPONSIBILITY

Da! is Adrián Perini’s dream come true for social responsibility, an initiative that has been taken up by many other designers and advertisers committed to making the world a better place. This nonprofit workshop uses its revenues to build classrooms, provide equipment for hospitals and assist people in need throughout Latin America. If you want to make this event happen in your country, city or institution please do not hesitate to contact us.

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Method

A SUCCESSFUL BRAND IS THE RESULT OF A RATIONAL VISION

At Pierini, our main focus is to provide strategic solutions that build and improve our clients’ brands.

PACKAGING

An strategic design is founded on
analysis of identity of each
brand and its market value.

VISION
360

BRANDING


Methodology founded on
rationality, not only provides a
brand with a strong identity
but also with effectiveness.

BRAND DESIGN

An accurate knowledge of our
client is essential.

REASON AS A FOUNDATION FOR CREATIVITY

Packaging and Branding: We are committed to emphasize design as a powerful selling tool. We plan our design strategy based on the analysis of brand identity and its value in the market. We believe it is fundamental to thoroughly get know the client with a 360º approach based on various disciplines. This comprehensive evaluation of the brand makes for the high level of credibility that characterizes of our company.

Work philosophy: Pierini offers logical, rational and effective solutions to its clients. Our creative teams generate an identification process according to the positioning of each brand and their relationship to the competition that is later laid out on the visual presentation and the packaging design. This rational approach enables us to construct a solid brand identity.

COMPANY OR PRODUCT

01 ? EXPENSIVE OR CHEAP
02 ? MODERN OR TRADITIONAL
03 ? ESTABLISHED OR TEMPORARY
04 ? OPEN OR CLOSED SYSTEM
05 ? GLOBAL, LOCAL OR REGIONAL
DETERMINANT OF GRAPHICAL RESULTS

A WIDE, INTEGRATED SOLUTION

Our methodology is composed of four distinctive stages. We begin with a feasibility analysis where we look for the best approaches. Next, we move on to the project phase where we translate our expertise from years of practice into original proposals that target the specific needs identified at research. During the implementation phase,

we control the effectiveness of the design by evaluating its performance, fine tuning when necessary. Lastly, after the commercialization of the product, we make an assessment of the results that allows us to work hand in hand with the client to make adjustments that ensure ideal results in the shortest possible time.

Right from the beginning, PIERINI main focus has been to work efficiently and creatively in order to satisfy the client. Guided by a very clear methodology, our dynamic is team oriented and we have a strong belief in ethics and moral principles. Our staff is comprised of professionals that cover a wide range of strategic and conceptual areas, that combined Adrián Perini’s expertise, are a formula for success.

  • ARGENTINA
  • URUGUAY
  • PARAGUAY
  • CHILE
  • BOLIVIA
  • ECUADOR
  • PERÚ
  • COLOMBIA
  • BRAZIL
  • GUATEMALA
  • UNITED STATES OF AMERICA
  • MÉXICO
  • DOMINICAN REPUBLIC
  • ST. VINCENT & THE GRENADINES
  • PORTUGAL
  • UNITED KINGDOM
  • BELGIUM
  • ISRAEL
  • TURKEY
  • UKRAINE
  • RUSSIA
  • SOUTH AFRICA
  • THAILAND
  • JAPAN

GLOBAL CHALLENGES

The reason why companies choose Pierini: We act as a strategic partner to our clients. We look to educate and communicate the inherent risks and benefits of the projects in a frank and sensitive manner throughout the design process. We strive to build long term relationships based on trust and commitment while providing world class creativity. Adrián Pierini is highly experienced in developing branding and packaging projects around the world.

His extensive knowledge has enabled him to build an advantageous methodology and a solid structure in order to effectively tackle diverse design challenges internationally. Mexico, Colombia, Spain, Turkey, Bulgaria and many other countries know that they can turn to the agency when they need to minimize costs and improve the effectiveness and creativity of their packaging.

Studio

ADRIÁN PIERINI IS AN
INTERNATIONAL
REFERENCE WITHIN
THE BRANDING AND
PACKAGING FIELD

Pierini is considered one
of the most prestigious design agencies
in Latin America due to the very
high quality of its projects,
regardless of the area.

LATIN AMERICA AWARDS AGENCY THE WORLD

Our services cover the whole spectrum of communication and we provide integral solutions. Whatever the challenge, you can count on us to get the job done.

Our Services

  • Research and analytics
  • Strategy and positioning
  • Brand architecture
  • Naming and verbal identity
  • Innovation
  • Identity and design
  • Experiences and environments
  • Brand engagement
  • Graphic Design
  • Packaging
  • Branding and Re-Branding
  • Brand Manual and Guidelines
  • Marketing and Campaigns
  • Communication Design

We design for the future—in ways that make sense right now.
We’re strategic experts and creative explorers to solving.

Our Clients

  • Pernod Ricard Argentina
  • Pepsico Argentina
  • Pepsico Mexico
  • Unilever Argentina
  • Cervecería Quilmes Argentina
  • Ledesma Argentina
  • Savant Pharm Argentina
  • Chocolates Tronador Argentina
  • Vitalcrops Argentina
  • Molfino Hnos. Argentina
  • Aguas Danone Argentina
  • Aguas Danone Mexico
  • Grupo Peñaflor Argentina
  • Compañía Andina Orfila Argentina
  • Cepas Argentina
  • Sherwin Williams Argentina
  • Molinos Cañuelas Argentina
  • Destilados Argentinos Argentina
  • Special Crops Argentina
  • Pastalinda Argentina
  • Cervecería Boliviana Nac. Bolivia
  • Ddb World Wide Colombia
  • Cervecería Chile Chile
  • Fabrica Nac. de Cervezas Uruguay
  • Cervecería Nac. Dom. Dom. Rep.
  • Cía. Intl. de Alimentos Colombia
  • Distribuidora La Florida Argentina
  • Cervecería Paraguaya Paraguay
  • D&M Bolivia
  • Unilever Turkey
  • Unilever England
  • Unilever Asia
  • Inbev Belgium
  • Inbev United States
  • Grupo Modelo Mexico
  • The Bar Company Mexico
  • Mc Cain Argentina
  • Lácteos Tremblay Argentina
  • Alicorp Argentina
  • Nestlé Argentina
  • Alimentos Gaona Argentina
  • Molino Andino Bolivia
  • Grupo Hansa Bolivia
  • Grupo Cavallaro Paraguay
  • Lácteos Saputo Argentina
  • Ubesol Spain
  • Johnson & Johnson Colombia
  • Cadbury Colombia
  • Cadbury Argentina
  • Ambev Ecuador
  • Montepaz Uruguay
  • Cervecería Costa Rica Costa Rica
  • Pepsi Jamaica
  • Helados Delizia Bolivia
  • ZUPAY Argentina
  • Iron Group Argentina
  • Grupo Perú Cola Perú
  • Huamaní Perú
  • Riopaila Colombia
  • Aldor Colombia
  • Yupi Colombia
  • Nuevo Mundo Argentina
  • Ab Mauri Argentina
  • 1825 Vodka Bolivia
  • Chandon Argentina
  • Smart Food Argentina
  • Kraft Food Argentina
  • All In Argentina
  • General Mills Argentina
  • General Mills United State
  • Delphos Argentina
  • Livsmart Guatemala
  • La Española Argentina
  • L'oréal Mexico
  • Astrix Bolivia
  • Ambev Perú
  • Lauquen Waters Co. Argentina
  • Pg Waters Chile
  • Inbev Ukraine
  • Inbev Bulgaria
  • Inbev England
  • Bodega Graffigna Argentina
  • Blue Demon Argentina
  • Unnic Technology Argentina

We design for the future—in
ways that make sense right
now. We’re strategic experts
and creative explorers
committed to solving complex
challenges. With smart tools
and global resources, we
examine the implications of
every brand choice.

Awards

  • PENTAWARDS 2008 SILVER - BELGIUM
  • PENTAWARDS 2008 GOLD - BELGIUM
  • PENTAWARDS 2009 BRONZE - BELGIUM
  • PENTAWARDS 2010 BRONZE - BELGIUM
  • PENTAWARDS 2011 BRONZE - BELGIUM
  • PENTAWARDS 2015 SILVER - BELGIUM
  • BEST OF THE BEST 2010 NOMINATION - RUSIA
  • BEST PRODUCT OF THE WORLD 2010 SUDÁFRICA
  • A DESIGN AWARDS 2013 GOLD - ITALY
  • CLAP AWARDS 2014 GOLD - SPAIN / LATAM
  • CLAP AWARDS 2014 GOLD - SPAIN / LATAM
  • FEPI AWARDS 2012 BRONZE - ARGENTINA
  • FEPI AWARDS 2012 BRONZE - ARGENTINA
  • FEPI AWARDS 2012 BRONZE - ARGENTINA
  • FEPI AWARDS 2012 GOLD - ARGENTINA
  • FEPI AWARDS 2012 SILVER - ARGENTINA
  • TOP OF MIND 2015 GOLD - PARAGUAY

Through various radio and television reports, as well as many conferences
and articles, Pierini generates awareness around the importance of
strategic design within the business world

News

Pierini is a synonym of innovation in strategic design.
Their continuous launches are well received by the corporate and academic world.

News

DECEMBER 2015

Argentina gana nuevamente en los Pentawards 2015

Hace pocos días se conocieron los ganadores de los premios Pentawards 2015, el certamen de packaging más importante a nivel mundial.

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Event

NOVEMBER 2015

Conference

Under the CID (International Congress of Design), Adrian Pierini travel to Bolivia on 26, 27 and 28 April 2012. There, he will give a lecture entitled "Strategic Design.

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News

Octubre 2015

Italy prize for the best design of the year beer bottle

The limited edition bottle Quilmes Cristal launched late last year received a Gold award in the A 'Design Award & Competition, one of the design competitions

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News

OCTOBER 2015

New release of snacks for the Argentine market.

Popcorn and cheese are the answer to a category that is demanding, day after day, more and better innovation, which is why, and to live up to this phenomenon.

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News

OCTOBER 2015

The new freshness Rexona Soap, by Pierini Partners

The packaging Argentine study led by Adrian Pierini surprises on the shelves with his design for the new line of soaps microparticles Rexona.

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News

Marzo 2016

Toddy Mix, deliciosas y con el mejor packaging

La marca de galletitas más deliciosas del mercado vuelve a sorprender pero por partida doble.

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News

FEBREO 2016

Delizia Helados de Bolivia ahora mucho más deliciosos

La empresa líder en helados de Bolivia ha lanzado su nueva imagen. Delizia es una empresa familiar que ya supera los 25 años en el mercado.

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News

MARZO 2015

Nace en Bolivia 1825 Vodka con lujoso diseño

En una categoría que va creciendo día a día, donde surgen productos de alta nobleza 1825 Vodka es uno de ellos.

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News

ENERO 2015

Pierini brings full power to Paceña in Dakar 2014

The leading strategic branding and packaging studio accomplished in this new limited edition, to transmit the whole spirit of the risks that exist in the automotive competition world

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Contact

At Pierini, it is a pleasure to receive your comments. Please do not hesitate to contact us for any inquiries, we`ll get in touch with you shortly.

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